Collective Shout is a grassroots campaigns movement against the objectification of women and the sexualisation of girls.

Collective Shout is for anyone concerned about the increasing pornification of culture and the way its messages have become entrenched in mainstream society, presenting distorted and dishonest ideas about women and girls, sexuality and relationships.

Who We Are and What We Stand For 

Who we are 

Collective Shout is a not-for-profit company limited by guarantee and governed by a board of directors. We are an independent registered charity with no affiliation to religious or political institutions . Anyone who finds common cause with our goals is welcome to join. 

Our purpose 

We are a grassroots campaigns movement for a world free of sexploitation in all its forms. We harness individual voices into a Collective Shout against the objectification of
women and sexualisation of girls in media, advertising and popular culture. 

Our mission 

To bring about cultural change and societal transformation through holding corporations, advertisers, marketers and media accountable for the well established harms of objectification of women and sexualisation of girls, and encouraging strategic social partnerships that uphold the value of women and girls. 

Our core values 
  • A voice that values women and girls
  • A voice that is known and respected as a thought leader on the objectification of
    women and sexualisation of girls
  • A voice that creates counter-cultural change, where the objectification of women
    and sexualisation of girls is ‘unthinkable’.
    The way we work
  • We are a countercultural voice working to making the objectification of women and sexualisation of girls ‘unthinkable’.
  • We are a grassroots campaigns movement - empowering individuals to speak out thus amplifying our campaigns nationally.
  • Our professional presentations, products and thought leadership educate people about the way objectification of women and sexualisation of girls is normalised through media, marketing and corporate behaviour. Our presentations, products and thought leadership lead to cultural and systemic change that places value on women and girls.
  • We develop strategic social partnerships with corporates who value women and girls, to encourage other companies to do the same and advance corporate social responsibility (refer below to our pledge).
  • We have a sustainable fundraising model because of loyal partnerships with donors and sponsors who are committed to authentic change.

Defining our terms 

What is objectification? 

Objectification is the process by which a person comes to be treated as a commodity or an object for use, rather than a human being with a personality, feelings, needs, dignity and rights. Sexual objectification is where a person is objectified for the purpose of sexual gratification or use of another.

What is sexualisation? 

According to the American Psychological Association, sexualisation occurs when: 

  • a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics;
  • a person is held to a standard that equates physical attractiveness (narrowly defined) with being sexy;
  • a person is sexually objectified — that is, made into a thing for others’ sexual use, rather than seen as a person with the capacity for independent action and decision making; and/or
  • sexuality is inappropriately imposed upon a person.

All four conditions need not be present; any one is an indication of sexualisation. The fourth condition (the inappropriate imposition of sexuality) is especially relevant to children. Anyone (girls, boys, men, women) can be sexualised. But when children are imbued with adult sexuality, it is often imposed upon them rather than chosen by them. Self-motivated sexual exploration, on the other hand, is not sexualization by our definition, nor is age-appropriate exposure to information about sexuality.

Sexuality vs Sexualisation

Opposing sexualisation is not the same as opposing sex or sexuality. We believe girls have the right to healthy sexual development and to knowledge which equips and empowers them to make healthy decisions about sexuality, their bodies and relationships. Porn culture teaches girls that their value and worth is in their sexual allure and their ability to attract sexual attention. Young women are being socialised and conditioned to see themselves as sexual service stations for men and boys. Our campaigns are directed not against female sexuality but against a culture that teaches them that is their only value. Our approach is made clear in this article.

‘Objecting to the sexualisation of girls is not the same as objecting to sexuality’.  

Evidence-based 

Our purpose, mission, values and efforts are undergirded by a growing body of global research that verifies the harms of objectifying women and sexualising girls. For example, Professor L. Monique Ward’s meta-analysis of 135 studies provides “consistent evidence that everyday exposure to sexually objectifying content is directly associated with higher levels of body dissatisfaction, greater self-objectification, greater support of sexist beliefs, and greater tolerance of sexual violence toward women”. The research concluded that “experimental exposure to this content leads both women and men to have a diminished view of women’s competence, morality, and humanity”.

A 2019 publication by the American Psychological Association, co-authored by Our Watch’s Elise Holland, found that women’s routine exposure to objectifying behaviours in daily life results in habitual self-objectification, which in turn impacts negatively on emotional well-being.

Sex discrimination, sexual harassment, sexual assault and other forms of violence against women do not take place in a vacuum. These problems are perpetuated by a culture that sees women as sexual objects rather than full human beings deserving of respect, equal treatment and participation. Sexual objectification dehumanises women and is one of the driving forces behind the sexist attitudes that underscore discrimination, harassment and violence against women.

Collective Shout bridges the gap between acts of violence against women and the wider culture of sexual objectification of girls and women. We are one of the few organisations making the link between acts of violence against women and the endemic culture of sexual objectification of girls and women.

Our Ambassadors

Dr Michael Carr-Gregg

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Michael is one of Australia's highest profile psychologists.

  He works in private practice as a nationally registered child and adolescent psychologist and is passionate about delivering national and international evidence based psychology workshops and seminars that make a difference to the health and wellbeing of young people.

Susan McLean

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Susan is Australia’s leading expert in the area of cyber safety and was a member of Victoria Police for 27 years. She was the first Victoria Police officer appointed to a position involving cybersafety and young people where she established and managed the Victoria Police Cybersafety Project. She has completed advanced training in the USA in 2007, 2012 & 2015 including the Protecting Children Online Certificate from Fox Valley Technical College and has successfully completed the ‘University Certificate in Child Safety on the Internet’ from the University of Central Lancashire, United Kingdom. She also has qualifications from Netsmartz/NCMEC (USA) and NSPCC/CEOP (UK). In 2003 she was the Victoria Police Region Four Youth Officer of the Year. She has also been awarded The National Medal and the Victoria Police Service Medal and 2nd Clasp, and the National Police Medal.

She collaborates with a variety of international bodies and is a member of both the Federal Government’s Online Safety Consultative Working Group and the National Centre Against Bullying (NCAB). Susan provides regular advice and assistance to Australian families and schools in relation to online issues and presents to over 75,000 students per year as well as 1000’s of parents and educators. She is often a conduit between a victim of online abuse (and their families) and Law Enforcement to ensure criminal activity is reported and investigated. Susan is married with 3 children and is a passionate advocate for young people to have safe and positive online experiences.

 Sharon Witt 

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Sharon Witt has been immersed in teen world for over two decades in her role as a Secondary Educator, Author and Presenter to adolescents and their parents. She also runs regular workshops in schools and youth events around the country. 

Sharon is a regular media commentator on issues impacting young people, parenting and educational issues. Sharon currently appears on Channel 7's The Morning Show and The Daily Edition as well as having weekly parenting segments on radio in Melbourne and the Gold Coast. 

Sharon is the author of 11 books written for young people to help guide them through many of the issues they face in early years, including the best selling Teen Talk and the recently released Girlwise series which are already bestsellers. 

Anna McGahan

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Anna McGahan is an actor and writer, for Australian film, television and theatre. She is passionate about the representation of women within the performing arts industries, and resisting the exploitation and gratuitous sexualisation of female bodies in film and television.

She founded the collective ‘The Fireplace’ in 2015, as a space to encourage creative artists in their spiritual development, and is committed to leading young female artists to have agency and confidence in their careers. She writes on creativity, sexuality and spirituality on her blog - www.aforbiddenroom.com - and has recently finished her first book, Metanoia: A memoir of a body, born again.

Andrew Lines

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Aside from his most important role of being husband to Becky and father to two daughters, two sons and three step-sons, Andrew is also a teacher, educational consultant, writer and Rites of Passage creator. He has created numerous programs and resources for families and schools (The Rite Journey, Man Made, Woman Wise, Parenting Plan and Habits of Heart), all especially developed to build respect, responsibility, resilience, resourcefulness and well-being. Hundreds of thousands of teachers, parents and students across 5 continents have experienced his workshops, resources and methodologies.

Maggie Hamilton

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Writer and social researcher Maggie Hamilton is a seasoned media commentator and keen observer of social trends, and has presented to numerous professional and public forums, seminars and conferences on her research. Maggie has held a number of senior roles in publishing and at the ABC. Her professional memberships have included serving on the Executive of the Sydney Peace Foundation. 

Her books, published in Australia, New Zealand, Holland, Italy, China, Lithuania, Korea, the Arab States and Brazil, include What Men Don't Talk About, the lives of real men and boys; What's Happening to Our Girls? and What's Happening to Our Boys? which examine the current issues boys and girls face, and offers workable solutions; along with Secret Girls' Business an empowering gift book for teen girls. www.maggiehamilton.org 


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ACNC-Registered-Charity-Logo_RGB.pngCollective Shout is a not-for-profit company limited by guarantee and is governed by a board of directors. We are an independent registered charity with no affiliation to religious or political institutions.

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You can defend their right to childhood

Everyday our young people are exposed to more brands continuing to sexualise girls and objectify women. You can bring change to this sexploitation, stop companies from degrading women and prevent its devastating effects on young people.

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