7-Eleven Sexism: selling slurpees, chupa chups and ‘X-rated Aussie teens’

Classification system fails to protect women and girls: immediate action needed to stop pornification of teen girls for profit

It's past time for retailers like 7-Eleven to bin sexploitation mags

(Content warning: sexualised images and crude content)

I recently walked in to a 7-Eleven to buy myself a coke. As I approached the counter I was confronted with this:



Last month’s People magazine on open display in 7 Eleven Zillmere, Qld

People magazine exists for the sole purpose of sexually objectifying women for men’s sexual arousal. It's porn. Despite this, the government department responsible for classifying films video games and print publications Australian Classification, has given it ‘unrestricted’ status. It is labeled ‘M’ for mature audiences, meaning it is ‘recommended’ for - but not restricted to -  a 'mature' audience over the age of 15.

Anyone, including minors, can purchase this magazine. People, its publisher Bauer media, Australian Classification and 7-Eleven are all complicit in the provision of pornography to young people. 

7-Eleven facilities the sexualizing of teen girls, reducing breasts to ‘Jugs’

Take Action!

Contact 7-Eleven. Tell them women and girls are not sexual objects and to pull 'unrestricted' pornographic magazines from sale in their stores. 

Website (if viewing on a phone and a contact form does not appear, click 'view full site' - small writing at the bottom of the page - then once on full site click ‘Contact us’ on top right menu which will take you to the contact form.) 

Message 7-Eleven on Facebook

Message 7 Eleven on Instagram

Tweet to 7-Eleven on Twitter

Call their Head Office on (03) 95410711

Write to them at 2/658 Church St, Richmond, Vic, 3121.

Leave a comment below to let us know if you receive a response.  

But the harm doesn't stop there. The display and sale of pornographic magazines in the public space creates a hostile environment for women and girls. Decades of empirical research shows this. A meta-analysis of 109 publications containing 135 studies found:

“regular…exposure to [sexually objectifying] content are directly associated with a range of consequences, including higher levels of body dissatisfaction, greater self-objectification, greater support of sexist beliefs and of adversarial sexual beliefs, and greater tolerance of sexual violence toward women. Moreover, experimental exposure to this content leads both women and men to have a diminished view of women’s competence, morality, and humanity.” (Media and Sexualization: State of Empirical Research, 1995–2015)

People magazine, July 2019, promoting the idea that teen girls want to be sexually assaulted and harassed]

The National Plan to Reduce Violence against Women and their Children 2010 – 2022 acknowledges the role of sexual objectification and sexism in creating a culture of violence against women.

The NSW Government in its 2016 report on sexualisation also acknowledged the links between media and advertising reinforcing sexist and stereotypical gender roles and men’s violence against women:

“The exposure to media representation of genders...can provide templates for what it means to be a boy/man (equated with sexual conquest and entitlement to access women’s bodies) and girl/woman (sexually available).”

“The NSW Government further maintains, in line with the National Plan to Reduce Violence Against Women and their Children 2010-2022, that such stereotyping contributes to attitudes that support or justify violence against women and girls.”

In other words, this isn't new information. But pornographic content eroticising sexual harassment and assault of young women is unrestricted and widely available. 

Teen special: 7-Eleven normalizes sexualisation of teen girls for male consumption

So why are retailers like 7-Eleven getting away with this?

Weak classification system gives pornographers free rein

One of Collective Shout's first campaigns, in 2010, related to the sale of magazines like People, Picture and Zoo in convenience stores. We called on retailers to cease selling them and lobbied the Federal Government to overhaul the classification system that created this problem. 

In our submission to the Senate Legal and Constitutional Affairs Committee Inquiry into the Australian film and literature classification scheme in 2011, we highlighted the practice of 'serial classification.' This is where the Classifications Board reviews one copy of a publication and on this basis alone, gives the publisher a rating that applies to all subsequent editions of the magazine for up to 24 months. The publisher is expected to publish subsequent editions to fit within this classification, but the reality is the publisher is free to publish whatever content they like without further oversight or penalty.  

We also pointed out that serious flaws with this practice had been brought to the attention of Australian Classification as early as 2008 by Julie Gale of Kids Free 2b Kids. We recommended to the committee that the serial classification scheme for publications be scrapped and each issue of a publication be submitted for classification. Our co-founder Melinda Tankard Reist also covered the issue here the same year. 

This recommendation was not adopted and as a result, the onus is still on citizens to make complaints about pornographic publications. Collective Shout maintains that this is an unjust burden on citizens given the extended interaction with pornographic material required to follow through with a complaint. 

But this is what we are doing. We will keep you updated on the progress of our enquiries to Australian Classification. 

We got Zoo our of Coles. Help us get People out of 7-Eleven.


Add your comment

You can defend their right to childhood

A world free of sexploitation is possible!

Fuel the Movement