Don’t let Australian advertisers get away with sexism and objectification

Sign the petition to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.

For years, the Advertising Standards Board (ASB) has turned a blind eye to sexism in advertising, because it’s not specifically mentioned in the advertisers’ Code of Ethics.

Take this recent ruling from the ASB on the demeaning and objectifying ‘Hot Girls Eat Free’ ads at a local Sydney pub. While the board noted the ad was ‘objectifying’, they added…

“However… the Code does not prohibit such advertising unless the advertising material could be considered to be discriminatory or vilifying.”

It’s simply unacceptable.  

While our government is executing the ‘National Plan to Reduce Violence against Women and their Children’, we have a self-regulatory advertising system that gives the green light to sexism and objectification. 

Join the call for a simple solution!

The research is clear that…

  • Sexually objectifying portrayals of women are harmful – especially to young girls.
  • Exposure can lead to higher levels of body dissatisfaction, greater support of sexist beliefs and greater tolerance of sexual violence toward women.

But the good news is, there’s a simple solution to this problem – the AANA simply needs to update their Code of Ethics to ensure advertisers are kept accountable for sexist and objectifying material.

Sign the petition below to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.

Who's signing

Kate Dalitz
Emma Robinson
Jennifer Nash
M Bath
belle martin
Pat Gartlan
Melanie Hooper
K. Watterson
Grace Hodgkinson
lilyan Redway
Camille Gee
Ariel Casanova
Nerida Gill
Melissa Gorodecki
Graham Dietrich
Gillian Conis
Sarah Chirgwin
Rebecca Pater
Jàguar Lacroix
Aidan Pye
Kate Hodgson
Melissa North
Ebony Skene
Behlana Robinson
grace vincent
Nicole Hussey
Anonymous
Sharin Worthington
Tim Swan
Justen O'Connor
4,387 SIGNATURES
10,000 signatures

Will you sign?


Add your comment

Showing 3489 reactions
  • Kate Dalitz
    signed 2018-07-13 12:56:41 +1000
  • Emma Robinson
    signed 2018-07-10 21:54:52 +1000
  • Jennifer Nash
    signed 2018-07-03 23:05:58 +1000
  • M Bath
    signed 2018-07-02 21:36:49 +1000
    Review is needed – women need to be respected for more than their sexuality. Beauty is fine, but sexualisation is not okay for our children to think this is the ultimate value of a woman.
  • belle martin
    signed 2018-06-30 07:13:29 +1000
  • Pat Gartlan
    signed 2018-06-29 11:24:35 +1000
  • Melanie Hooper
    signed 2018-06-28 15:48:48 +1000
  • K. Watterson
    signed 2018-06-27 19:02:22 +1000
  • Grace Hodgkinson
    signed 2018-06-27 16:30:01 +1000
  • lilyan Redway
    signed 2018-06-27 13:37:46 +1000
    just had a talk at my school and it was powerful! it was amazing
  • Camille Gee
    signed 2018-06-14 23:02:57 +1000
  • Ariel Casanova
    signed 2018-06-12 20:57:03 +1000
  • Nerida Gill
    signed 2018-05-29 16:15:59 +1000
    Nerida Gill
  • Melissa Gorodecki
    signed 2018-05-28 09:32:36 +1000
  • Graham Dietrich
    signed 2018-05-26 18:50:58 +1000
    We can do better
  • Gillian Conis
    signed 2018-05-22 11:35:51 +1000
  • Sarah Chirgwin
    signed 2018-05-19 13:32:19 +1000
  • Rebecca Pater
    signed 2018-05-15 10:37:18 +1000
    Its time advertisers stopped using sex and the objectification of anyone, man, woman or child to sell their products or services. The australian government has a responsibility to put rules and guidelines in place to stop companies overstepping the boundries of decency with severe financial punishments when they wont comply
  • Jàguar Lacroix
    signed 2018-05-15 10:31:36 +1000
  • Aidan Pye
    signed 2018-05-07 12:21:06 +1000
    I am really appauled at the way that females are depicted among australian media! As my young male/female child is growing up in this world, I want it to be a safe one where he/she can express themselves freely.
  • Kate Hodgson
    signed 2018-05-01 21:22:06 +1000
  • Melissa North
    signed 2018-04-26 02:15:32 +1000
    Melissa North
  • Ebony Skene
    signed 2018-04-20 20:23:25 +1000
  • Behlana Robinson
    signed 2018-04-20 16:53:53 +1000
  • grace vincent
    signed 2018-04-17 21:56:03 +1000
  • Nicole Hussey
    signed 2018-03-27 21:54:44 +1100
  • Anonymous
    signed 2018-03-24 12:58:05 +1100
  • Sharin Worthington
    signed 2018-03-17 13:48:26 +1100
  • Tim Swan
    signed 2018-03-16 07:58:56 +1100
  • Justen O'Connor
    signed 2018-03-08 22:38:33 +1100
    Policy must deal with this

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