Don’t let Australian advertisers get away with sexism and objectification

Sign the petition to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.

For years, the Advertising Standards Board (ASB) has turned a blind eye to sexism in advertising, because it’s not specifically mentioned in the advertisers’ Code of Ethics.

Take this recent ruling from the ASB on the demeaning and objectifying ‘Hot Girls Eat Free’ ads at a local Sydney pub. While the board noted the ad was ‘objectifying’, they added…

“However… the Code does not prohibit such advertising unless the advertising material could be considered to be discriminatory or vilifying.”

It’s simply unacceptable.  

While our government is executing the ‘National Plan to Reduce Violence against Women and their Children’, we have a self-regulatory advertising system that gives the green light to sexism and objectification. 

Join the call for a simple solution!

The research is clear that…

  • Sexually objectifying portrayals of women are harmful – especially to young girls.
  • Exposure can lead to higher levels of body dissatisfaction, greater support of sexist beliefs and greater tolerance of sexual violence toward women.

But the good news is, there’s a simple solution to this problem – the AANA simply needs to update their Code of Ethics to ensure advertisers are kept accountable for sexist and objectifying material.

Sign the petition below to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.

Who's signing

Ruth Guilfoyle
Jenny Greenfield
Esther Hesford
Katrin Newland
Ariane Khalil
Zoe Rule
Amanda Greenwood
Amy Davey
Jessica Hamwood
Belinda Fabrianesi
Amy Bell
Felicity Dunn
barbara higgins
Sheree Drylie
Emily Higgins
Leeann Douglas
Jill and Richard Hall
Richard Penrose
Shanta Gerbi
Deirdre Westerhout
Debbie Brewster
Brent Ducker
Jessica Delaney
Lisa Hughes
Margaret Ochsner
Andrew Boardman
Denise Kerley
Kim Anderson
10,000 signatures

Will you sign?

Add your comment

Showing 3528 reactions
  • Ruth Guilfoyle
    signed 2018-10-11 22:10:59 +1100
  • Jenny Greenfield
    signed 2018-10-06 14:31:55 +1000
    these slogans are filthy and must be banned
  • Esther Hesford
    signed 2018-10-05 14:52:30 +1000
  • Katrin Newland
    signed 2018-09-30 08:46:50 +1000
  • Ariane Khalil
    signed 2018-09-29 09:08:17 +1000
  • Zoe Rule
    signed 2018-09-28 17:25:16 +1000
  • Amanda Greenwood
    signed 2018-09-28 15:48:10 +1000
    My family and I feel extremely strongly about this and I know we’re not alone.

    Enough now.
  • Amy Davey
    signed 2018-09-26 11:32:34 +1000
  • Jessica Hamwood
    signed 2018-09-21 09:25:39 +1000
    With 2 young girls, I am increasingly horrified at the state of the world in regards to women. It is 2018 and it seems like we are rapidly going backwards not with women’s rights, but the way in which women are depicted in the media and advertising. It is hard enough as a 30 year old woman to deal with the sexual and violent imagery towards women, let alone my daughters being exposed to it from such a young age. There used to be a common decency or just plain old common sense when it came to keeping adult issues for adult eyes only – now you can see it everywhere. Children are exposed to it multiple times on a daily basis. No wonder that violence towards women is increasing when this type of advertising and imagery is allowed due to ‘technicalities’ within the codes. It is time for adults to be adults and step up so that children can be children. There is very little innocence left in this world and we should be trying to protect it with everything we have! Stop hiding behind technical b.s. and step up to protect our children. The future of the world depends on it.
  • Belinda Fabrianesi
    signed 2018-09-20 13:53:22 +1000
  • Amy Bell
    signed 2018-09-19 20:58:05 +1000
  • Jodie
    signed via 2018-09-19 16:31:45 +1000
  • Felicity Dunn
    signed 2018-09-19 16:08:12 +1000
  • barbara higgins
    signed 2018-09-19 08:12:11 +1000
  • Sheree Drylie
    signed 2018-09-18 21:17:42 +1000
    We have domestic violence at epidemic proportions in this country, objectifying women only contributes to this problem!
  • Emily Higgins
    signed 2018-09-18 20:21:49 +1000
  • Leeann Douglas
    signed 2018-09-18 20:09:45 +1000
  • Jill and Richard Hall
    signed 2018-09-18 19:49:40 +1000
  • Richard Penrose
    signed 2018-09-18 19:34:44 +1000
  • Shanta Gerbi
    signed 2018-09-18 15:05:27 +1000
  • Deirdre Westerhout
    signed 2018-09-18 14:56:46 +1000
  • Debbie Brewster
    signed 2018-09-18 14:50:24 +1000
  • Brent Ducker
    signed 2018-09-18 14:28:17 +1000
  • Jessica Delaney
    signed 2018-09-09 23:27:37 +1000
  • Lisa Hughes
    signed 2018-09-08 21:47:20 +1000
  • Margaret Ochsner
    signed via 2018-09-02 17:08:43 +1000
  • victoria
    signed 2018-09-01 21:55:32 +1000
  • Andrew Boardman
    signed via 2018-08-31 12:35:05 +1000
    I have complained to Ad Standards, Fair Trade, the local federal member, state member and councilor as well I phoned the store. This needs to stop,
  • Denise Kerley
    signed 2018-08-21 16:17:43 +1000
  • Kim Anderson
    signed 2018-08-20 08:34:42 +1000
    Kim Anderson

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