Don’t let Australian advertisers get away with sexism and objectification

Sign the petition to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.

For years, the Advertising Standards Board (ASB) has turned a blind eye to sexism in advertising, because it’s not specifically mentioned in the advertisers’ Code of Ethics.

Take this recent ruling from the ASB on the demeaning and objectifying ‘Hot Girls Eat Free’ ads at a local Sydney pub. While the board noted the ad was ‘objectifying’, they added…

“However… the Code does not prohibit such advertising unless the advertising material could be considered to be discriminatory or vilifying.”

It’s simply unacceptable.  

While our government is executing the ‘National Plan to Reduce Violence against Women and their Children’, we have a self-regulatory advertising system that gives the green light to sexism and objectification. 

Join the call for a simple solution!

The research is clear that…

  • Sexually objectifying portrayals of women are harmful – especially to young girls.
  • Exposure can lead to higher levels of body dissatisfaction, greater support of sexist beliefs and greater tolerance of sexual violence toward women.

But the good news is, there’s a simple solution to this problem – the AANA simply needs to update their Code of Ethics to ensure advertisers are kept accountable for sexist and objectifying material.

Sign the petition below to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.

Who's signing

Amy Butler
Megan Kefalas
Pam & James McDonald
Linda Phillips
Rosalie Williams
Connie Prill
Sala Sparksman
Janice Slater
Veronica Rocha
Janna Beh
Jane White
June Winsome Smith
Brian Latta
Kath Freeman
S Loizou
Anna McCormack
Carlota Arias
Michaela Freeman
Charmain Frazer
Sarah Green
Jeanne Smith
Alison Turnbull
Paula Cassell
Jo McInnes
Brittnie Anderson
Roxane Wilson
Kezia Byrnes
Sandy Leyland
4,577 SIGNATURES
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