Don’t let Australian advertisers get away with sexism and objectification

Sign the petition to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.

For years, the Advertising Standards Board (ASB) has turned a blind eye to sexism in advertising, because it’s not specifically mentioned in the advertisers’ Code of Ethics.

Take this recent ruling from the ASB on the demeaning and objectifying ‘Hot Girls Eat Free’ ads at a local Sydney pub. While the board noted the ad was ‘objectifying’, they added…

“However… the Code does not prohibit such advertising unless the advertising material could be considered to be discriminatory or vilifying.”

It’s simply unacceptable.  

While our government is executing the ‘National Plan to Reduce Violence against Women and their Children’, we have a self-regulatory advertising system that gives the green light to sexism and objectification. 

Join the call for a simple solution!

The research is clear that…

  • Sexually objectifying portrayals of women are harmful – especially to young girls.
  • Exposure can lead to higher levels of body dissatisfaction, greater support of sexist beliefs and greater tolerance of sexual violence toward women.

But the good news is, there’s a simple solution to this problem – the AANA simply needs to update their Code of Ethics to ensure advertisers are kept accountable for sexist and objectifying material.

Sign the petition below to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.

Who's signing

Belinda Fabrianesi
Amy Bell
Jodie
Felicity Dunn
barbara higgins
Sheree Drylie
Emily Higgins
Leeann Douglas
Jill and Richard Hall
Richard Penrose
Shanta Gerbi
Deirdre Westerhout
Debbie Brewster
Brent Ducker
Jessica Delaney
Lisa Hughes
Esther Hesford
Margaret Ochsner
victoria
Andrew Boardman
Denise Kerley
Kim Anderson
Kerry Scotton
Felicity Czarnecki
Susan Liersch
Rebecca O'Reilly
Elise Clare
Rita Clark
Carolyn Bauer
Cath Knijnenburg
4,434 SIGNATURES
10,000 signatures

Will you sign?


Add your comment

Showing 3523 reactions
  • Belinda Fabrianesi
    signed 2018-09-20 13:53:22 +1000
  • Amy Bell
    signed 2018-09-19 20:58:05 +1000
  • Jodie
    signed via 2018-09-19 16:31:45 +1000
  • Felicity Dunn
    signed 2018-09-19 16:08:12 +1000
  • barbara higgins
    signed 2018-09-19 08:12:11 +1000
  • Sheree Drylie
    signed 2018-09-18 21:17:42 +1000
    We have domestic violence at epidemic proportions in this country, objectifying women only contributes to this problem!
  • Emily Higgins
    signed 2018-09-18 20:21:49 +1000
  • Leeann Douglas
    signed 2018-09-18 20:09:45 +1000
  • Jill and Richard Hall
    signed 2018-09-18 19:49:40 +1000
  • Richard Penrose
    signed 2018-09-18 19:34:44 +1000
  • Shanta Gerbi
    signed 2018-09-18 15:05:27 +1000
  • Deirdre Westerhout
    signed 2018-09-18 14:56:46 +1000
  • Debbie Brewster
    signed 2018-09-18 14:50:24 +1000
  • Brent Ducker
    signed 2018-09-18 14:28:17 +1000
  • Jessica Delaney
    signed 2018-09-09 23:27:37 +1000
  • Lisa Hughes
    signed 2018-09-08 21:47:20 +1000
  • Esther Hesford
    signed 2018-09-03 14:22:46 +1000
  • Margaret Ochsner
    signed via 2018-09-02 17:08:43 +1000
  • victoria
    signed 2018-09-01 21:55:32 +1000
  • Andrew Boardman
    signed via 2018-08-31 12:35:05 +1000
    I have complained to Ad Standards, Fair Trade, the local federal member, state member and councilor as well I phoned the store. This needs to stop,
  • Denise Kerley
    signed 2018-08-21 16:17:43 +1000
  • Kim Anderson
    signed 2018-08-20 08:34:42 +1000
    Kim Anderson
  • Kerry Scotton
    signed 2018-08-15 09:19:54 +1000
  • Felicity Czarnecki
    signed 2018-08-13 18:11:38 +1000
  • Susan Liersch
    signed 2018-08-12 14:48:15 +1000
  • Rebecca O'Reilly
    signed 2018-08-06 13:17:40 +1000
  • Elise Clare
    signed via 2018-07-29 20:45:51 +1000
  • Rita Clark
    signed 2018-07-27 23:45:46 +1000
  • Carolyn Bauer
    signed 2018-07-23 20:10:53 +1000
  • Cath Knijnenburg
    signed via 2018-07-19 22:50:10 +1000

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