Don’t let Australian advertisers get away with sexism and objectification

Sign the petition to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.

For years, the Advertising Standards Board (ASB) has turned a blind eye to sexism in advertising, because it’s not specifically mentioned in the advertisers’ Code of Ethics.

Take this recent ruling from the ASB on the demeaning and objectifying ‘Hot Girls Eat Free’ ads at a local Sydney pub. While the board noted the ad was ‘objectifying’, they added…

“However… the Code does not prohibit such advertising unless the advertising material could be considered to be discriminatory or vilifying.”

It’s simply unacceptable.  

While our government is executing the ‘National Plan to Reduce Violence against Women and their Children’, we have a self-regulatory advertising system that gives the green light to sexism and objectification. 

Join the call for a simple solution!

The research is clear that…

  • Sexually objectifying portrayals of women are harmful – especially to young girls.
  • Exposure can lead to higher levels of body dissatisfaction, greater support of sexist beliefs and greater tolerance of sexual violence toward women.

But the good news is, there’s a simple solution to this problem – the AANA simply needs to update their Code of Ethics to ensure advertisers are kept accountable for sexist and objectifying material.

Sign the petition below to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.

Who's signing

Lyn Kennedy
Jacqui Ladner
Alison Campbell Rate
Maryse Usher
Sherrilyn Robinson
Stephen Bullied
Ann-Marie Hobbs
Felicity Blake
Teresa Graham
Melissa Brown
Karen Giudici
Emilie Westerman
Paul De Tullio
Elizabeth Nankivell
Lincoln Brown
Melissa Curran
Jessica Pinkstone
Wendy Pleasance
Siobhan McInerney
Jenni Vallance
Lisa Warner
Diane Kerrison
Leanne Robinson
Kristy Mahoney
Yolandi Hayes
Tennille Ferguson
Lara Golding
Rachelle Hanna
Eleonore Thibaud
4,479 SIGNATURES
10,000 signatures

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