Honey Birdette

***Petition: STOP Honey Birdette porn-style ads in family friendly shopping centres.***

Collective Shout responds to common defences of Honey Birdette sexploitation

Honey Birdette is a serial sexploitation offender. The sex shop, located in shopping centres around the country, has attracted hundreds of complaints for its sexist advertising. Ad Standards has investigated complaints over almost thirty separate advertisements, upholding half, but Honey Birdette continues to sexually objectify women. Read full article


Breast cancer charity forces Honey Birdette to pull sexualised images from fundraiser

Promotional content "not in line with our agreement" says McGrath Foundation

Sexing-up breast cancer: Honey Birdette’s pinkwashing

"Breast cancer awareness" or brand awareness? 

Self-regulated advertising: How many more examples of failure do we need?

Image: (Left) 'Luna', Upheld by Ad Standards Community Panel, November 2018; (Right) ‘Janet’, Dismissed without Panel Review, July 2019 Recently, I lodged a complaint with...

Community Panel gives nod to Honey Birdette's porn-themed ads

In yet another display of inconsistent decision-making, the Ad Standards Community Panel has dismissed community complaints against a porn-inspired Honey Birdette ad. ‘Belinda’ features a...

When 'ethical' funds invest in sexploitation

I have been a client of Australian Ethical for a number of years now. I made the conscious choice to switch super funds in an...

Morrison Government must fix Ad Standards mess

Collective Shout calls on the Morrison Government to take urgent action to fix the broken advertising self-regulatory system following yet another example of its failure....

Ad Standards panel Chair makes solo decision to approve Honey Birdette's revealing crotch ads

Refuses to submit complaints re porn styled image for review Over many years, Collective Shout has drawn attention to the problems of our self-regulated advertising...

Ad Standards dismisses Honey Birdette complaints in contradictory ad ruling

Not sexually suggestive, but is sexually suggestive. Just two women posing in their underwear, but also two women in sexy lingerie expressing their sexuality.  ...

Ad Standards upholds complaints against Honey Birdette digital 'peep show' ad campaign

The suburban shopping centre sex shop still ignores Ad Standards with impunity 

Honey Birdette's latest porn themed ads during school holidays

Peter Allen. Steve McCann. Damien Frawley. Stephen Conry. Bob Johnston. Adam Tindall. Ross Robertson. Kevin O’Sullivan. Grant Kelley. Mark Steiner. Daryl Browning. Darren Steinberg.   These...

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  • Lorna de Vries
    commented 2017-08-24 13:08:59 +1000
    Just wanted to say that I made a complaint with ASB about the Toowoomba store and it was upheld! So glad I took the time to do it and that they will have to remove the images!

You can defend their right to childhood

Everyday our young people are exposed to more brands continuing to sexualise girls and objectify women. You can bring change to this sexploitation, stop companies from degrading women and prevent its devastating effects on young people.

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