Objectification

Objectification

Objectification is the process by which a person comes to be treated as a commodity or an object for use, rather than a human being with a personality, feelings, needs, dignity and rights.

Sexual objectification is where a person is objectified for the purpose of the sexual gratification or use of another.

In her TedX talk, Dr Caroline Heldman illustrates how the objectification of women has escalated, how we have become inured to its damaging effects and what we can do individually and collectively to demolish the paradigms that keep us from a better world.

More research in Objectification can be found here.

See articles tagged 'objectification' below.


 

You can't sell pizza with porn

You can't sell pizza with porn

Mad Pizza E Bar don’t have the best marketing. That’s the simplest way to put it. Largely because their approach to getting people through the...

Stuart Weitzman selling sexploitation that harms women and girls

Stuart Weitzman selling sexploitation that harms women and girls

In late 2015, model Gisele Bündchen starred in an advertising campaign for Stuart Weitzman, a luxury American footwear brand. In one shot for the campaign,...

The Face of Origin

The Face of Origin: sexual objectification of women in football culture

Will the NRL take a stand against sexploitation events hijacking its brand?

Empowerment, Body Positivity and the Internet

What is objectification? What does it mean to be sexually objectified? Meghan Murphy from Feminist Current unpacks in more detail with Lindsay Kite from Beauty...

The Body Shop reoffends with sexploitation advertisement

The Body Shop is at it again, with their third sexploitation advertisement in the last 12 months found in shop front windows in shopping centres...

MUK need a new angle - sexualisation to sell products is old school

MUK need a new angle - sexualisation to sell products is old school

Another brand has been added to our #CrossedOff list after using harmful and unnecessary sexualisation to sell products. 

Schnitz N Tits - Women as pieces of meat

Schnitz N Tits - Women as pieces of meat

Via the Herald Sun A WOMEN’S campaign group want posters advertising a CBD entertainment venue removed, claiming it aligns women with meat. Collective Shout has...

Total tools are total tools

Total tools are total tools

We have been receiving complaints against hardware store Total Tools since last year.  We contacted them in December and this was their reply: "Apologies if...


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