Objectification

Objectification

Objectification is the process by which a person comes to be treated as a commodity or an object for use, rather than a human being with a personality, feelings, needs, dignity and rights.

Sexual objectification is where a person is objectified for the purpose of the sexual gratification or use of another.

In her TedX talk, Dr Caroline Heldman illustrates how the objectification of women has escalated, how we have become inured to its damaging effects and what we can do individually and collectively to demolish the paradigms that keep us from a better world.

More research in Objectification can be found here.

See articles tagged 'objectification' below.


 

Woman 'gives birth' to burger for Burger Urge 'We Deliver' ad

Woman 'gives birth' to burger for Burger Urge 'We Deliver' ad campaign

Queensland’s Burger Urge criticised over its burger delivery campaign

PETA – People for the Ethical Treatment of Animals…What About Women?

PETA – People for the Ethical Treatment of Animals…What About Women?

Update: Sign Petition to PETA PETA is a not-for-profit organization that aims to establish and protect the rights of all animals. PETA's website states that...

Ad Standards dismisses complaints against sexist Ultra Tune ad

Ad Standards dismisses complaints against sexist Ultra Tune ad

Click here read the Ad Standards Board report 

General Pants Sexist Ad Campaign

General Pants New Sexist Ad Campaign

Well General Pants are under the spotlight again for yet another sexist ad campaign. General Pants are repeat offenders. We've highlighted them in our #CrossedOff...

Ad Standards dismisses complaints against Tom Ford ad in Style Magazine

Ad Standards dismisses complaints against Tom Ford ad in Style Magazine

"There is no need for a woman to be naked to advertise on the first page"

Brumby's risks sexual harassment of staff with

Brumby's pulls 'best buns in town' staff tshirts after employee complaints

Sexualised slogans on staff uniforms leave young employees vulnerable to sexual harassment

Ad Standards Board green lights mobile strip club billboard at school pick up time

Ad Standards Board green lights mobile strip club billboard at school pick up time

“…not sexually explicit or suggestive, or inappropriate in the circumstances” - Advertising Standards Board, March, 2016 Case Number 0089/16 

All this and more in 30 minutes

All this and more in 30 minutes

What will 30 minutes at Chadstone Shopping Centre tell us about our pornified culture?

Suit Supply ad campaign uses larger-than-life sexual objectification of women

Suit Supply ad campaign uses larger-than-life sexual objectification of women

But the male CEO of the fashion label suggests the ads are sexist towards men - we're #notbuyingit 

GUESS again peddling pornography and poor body image

GUESS again peddling pornography and poor body image

A “global lifestyle brand” (Guess.com, 2016) founded by brothers Paul and Maurice Marciano, GUESS is renowned for its iconic adverts featuring models such as Claudia Schiffer,...


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