Youth fashion retailer Jay Jays selling porn T-shirts

*Update: Jay Jays responds and cancels all orders for porn T-shirts. 

*Update 2: Jay Jays has now confirmed it will continue selling current stock until sold out. Scroll down page for Jay Jays contact details.



Youth fashion retailer Jay Jays has recently been found to have exploitative imagery on their T-shirts in store and on-line.

One of our supporters took to Facebook to call them out on their sexist products and said:

Calling Jay Jays to step up and stand up against the exploitation of girls and women, by stopping to sell sexualised clothing to teenagers and adults! Stop participating in the objectification of girls and women to sell your products!

I invite you to sign Collective Shout's Corporate Social Responsibility Pledge.



One of the images features a topless woman at a car wash with the word "dirty" across the front. 

An organisation called Our Watch has been established to drive nation-wide change in the culture, behaviours and attitudes that lead to violence against women and children.

Their website discusses the underlying causes of violence against women.

What are the drivers of violence against women?
We now know there is no single cause of violence against women. However, research and evidence show the key drivers to be low support for gender equality and adherence to rigid gender roles and stereotypes. These two factors, particularly when combined with broader support for violence, foster the conditions for violence against women to occur. Gender inequality is the core of the problem and it is the heart of the solution.

How can Jay Jay's continue to push products that contribute to this epidemic of violence against women?

Jay Jays is owned by The Just Group, which operates 7 brands: Jay Jays, Just Jeans, Jacqui E, Portmans, Peter Alexander, Dotti and Smiggle. The Just Group operates over 1000 stores throughout Australia, New Zealand, Singapore & the UK and employs more than 6,000 people.

Let them know that you're #NotBuyingIt

Contact Jay Jay's:

Via Instagram

Via Facebook

Via their website

Via Twitter

Just Group
P.O Box 2196
Richmond South
Victoria, Australia, 3121

Australia 1800 652 187

We invite Jay Jay's to sign our Corporate Social Responsibility Pledge 

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  • Nicole McVeigh
    commented 2016-04-11 20:49:58 +1000
    Unacceptable. Won’t be shopping at any of these stores until these tops are removed from sale. #notbuyingit
  • Violeta Buljubasic
    commented 2016-04-11 20:43:01 +1000
    Re: Morgan’s response – money, money, money. That’s all that matters to some people – unfortunately. But it looks like Jay Jays may have changed their tune. Fingers crossed.
  • Morgan McDonald
    commented 2016-04-11 15:34:40 +1000
    Disgusting Jay Jays and anyone other retailers that stock this filth. Why would you think the exploration and sexualisation of women is ok?!
  • Violeta Buljubasic
    commented 2016-04-11 14:25:46 +1000
    A phone call has been made and an email sent. I’m with Collett. Devastated.
  • Collett Smart
    commented 2016-04-11 13:51:38 +1000
    Disappointed! I have just sent an email.
    Jay Jays has been one of my teens’ favourite stores. As both a psychologist and parent of teenagers I informed them that we will not be purchasing Winter clothing from them, until these t-shirts are removed. Failing that we will be heading to other retailers for our Winter shopping.

    Thanks so much for alerting us Collective Shout

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