This is why we need legislation against Wicked Campers.
Ad Standards has upheld complaints against a Wicked Camper van emblazoned with the slogan “Nothing says romance like choking on a d*ck because you’re choosing his penis over air. Now that’s love.”
According to Mumbrella, complainants argued the vans were “highly inappropriate for children”, “damaging for under age children” and “vulgar”.
One complaint said: “They keep showing a disregard and just change the slogans to something else vulgar or offensive. When will people and children’s rights be protected from marketing material put out by this company. They do it with intention. That is proven.”
The Panel upheld complaints on the basis that the advertisement contained an explicit sexual reference and did not treat the issue of sex, sexuality and nudity with sensitivity to the relevant broad audience and was therefore in breach of Section 2.4 of the code.
This slogan, however, is not merely referencing a sex act- it is trivialising an act of sexual violence against women.
To date, Ad Standards has upheld more than 80 complaints against Wicked Campers, yet Wicked Campers refuses to comply with rulings.
Tasmania, ACT and Queensland have passed laws to deregister Wicked Camper vans if they do not abide by Ad Standards rulings. Collective Shout has called on Victoria, New South Wales, Western Australia and South Australia to do the same.
MPs in South Australia will gather on the steps of Parliament house on Wednesday, 5th December at 9.30 am to speak about the need to take action against Wicked Campers. We encourage our South Australian supporters to attend.