Objectification is the process by which a person comes to be treated as a commodity or an object for use, rather than a human being with a personality, feelings, needs, dignity and rights.
Sexual objectification is where a person is objectified for the purpose of the sexual gratification or use of another.
In her TedX talk, Dr Caroline Heldman illustrates how the objectification of women has escalated, how we have become inured to its damaging effects and what we can do individually and collectively to demolish the paradigms that keep us from a better world.
More research in Objectification can be found here.
See articles tagged 'objectification' below.
Oct 26, 2014
[UPDATE] WIN! #BESTRACK Ad withdrawn 'due to complaints'
Oct 24, 2014
A number of supporters have contacted us about General Pants 'Wet Dreams' ad campaign spotted in shop front windows of various stores around the country. ...
Oct 23, 2014
Last year over 22,000 people signed a petition calling on Roxy to pull their 'all sex no surf' promo for the 2013 Pro Biarritz women's...
Oct 21, 2014
The "I support Women in Sport" awards hosted by Women's Health Magazine faced social media condemnation for its decision to hire body painted semi-naked models...
Oct 20, 2014
It's no secret that the advertising industry's preferred model of regulation, self-regulation, has failed. Despite various government inquiries exploring the many flaws in the current...
Sep 16, 2014
Grassroots campaigning movement Collective Shout is calling on schools to be alert to the Lingerie Football League recruiting underage girls and to refuse to host...
Sep 09, 2014
A few months ago, we were alerted to Perth based coffee bean distributor Fresh One, a brand that was posting pornographic advertising on their Facebook...
Sep 05, 2014
“gratuitous and objectified women...therefore sexist and likely to cause serious and widespread offence” - Advertising Standards Authority UK
Aug 24, 2014
"...the reference to “wet dreams” is linked primarily to the competition to win an overseas trip to Dubai" - Ad Standards Board, apparently not joking....
Jun 15, 2014
Take ActionA Facebook supporter alerted us to this article appearing in the Campbelltown Macarthur Advertiser. A 'Hooters' restaurant chain will be opening up and situated...
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