Male Champions Shopping Centre Facilitates Sexploitation

Three years ago we reported on the extreme amount of hypersexualised imagery on display at Chadstone Shopping Centre. A popular hangout for teens after school, it was hard to walk from one end of the centre to the other without being exposed to the harmful ads. 

A recent visit shows that not much has improved. 







We know from two decades of research that "everyday exposure to this content are directly associated with a range of consequences, including higher levels of body dissatisfaction, greater self-objectification, greater support of sexist beliefs and of adversarial sexual beliefs, and greater tolerance of sexual violence toward women. Moreover, experimental exposure to this content leads both women and men to have a diminished view of women’s competence, morality, and humanity."

Grant Kelley, the CEO and Managing Director of Vicinity Centres, who owns Chadstone Shopping centre, was appointed a Male Champion of Change in 2018. One of their goals is "ending everyday sexism". They even have a whole 18 page document dedicated to it. So what exactly is Mr Kelley doing to ensure that this everyday sexism is stamped out of his shopping centre? 

Take action!

Contact Vicinity Centres CEO and Managing Director Grant Kelley via his LinkedIn here

Tweet Vicinity Centres here

Send them a message via Facebook here

Further reading:

Porn-style image in shopping malls: How ‘Male Champions’ fail to address sexism

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