Clothing retailer General Pants has a history of sex industry inspired advertising
The youth clothing retailer has used images of naked women for an ad campaign called "Sex" and required staff - including underage staff - to wear "I love sex" badges.
The store has plastered the inside of its change rooms with images of prostitution and pornography.
Some stores have featured partially dressed models posed in shop front windows and featured pole dancers performing routines.
A shop front window advertisement using the theme "Wet Dreams" used images of sexually objectified young women.
See articles below for more info on General Pants history of sexploitation.
Nov 19, 2019
Corporate Sexploitation Offenders of 2019
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May 01, 2019
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Dec 05, 2017
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Nov 18, 2016
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May 08, 2016
Doughnut Time joins a growing number of companies requiring young staff members to wear uniforms with sexually suggestive slogans and imagery. We have long raised...
Mar 31, 2016
Well General Pants are under the spotlight again for yet another sexist ad campaign. General Pants are repeat offenders. We've highlighted them in our #CrossedOff...
Nov 19, 2015
It’s that time of year again! As the Christmas season draws near, companies are competing for your business.
Dec 08, 2014
It’s that time of year again! With the Christmas season upon us, retailers are taking it up a notch competing for your business.
Oct 24, 2014
A number of supporters have contacted us about General Pants 'Wet Dreams' ad campaign spotted in shop front windows of various stores around the country. ...
Aug 24, 2014
"...the reference to “wet dreams” is linked primarily to the competition to win an overseas trip to Dubai" - Ad Standards Board, apparently not joking....