General Pants

General Pants

Clothing retailer General Pants has a history of sex industry inspired advertising


The youth clothing retailer has used images of naked women for an ad campaign called "Sex" and required staff - including underage staff - to wear "I love sex" badges. 

The store has plastered the inside of its change rooms with images of prostitution and pornography.

Some stores have featured partially dressed models posed in shop front windows and featured pole dancers performing routines. 

A shop front window advertisement using the theme "Wet Dreams" used images of sexually objectified young women. 

See articles below for more info on General Pants history of sexploitation. 



Cross ‘em off your Christmas List: Corporate Sexploitation Offenders of 2021

They don’t deserve your Christmas dollar: Give these companies a miss this year!

Bin the bunny! Our call to Playboy stockists

WIN! Playboy ANZ forced to remove false retailer listings from website following supporter action

Cross' em off your Christmas list

Corporate Sexploitation Offenders of 2019 Give these sexist companies a miss this Christmas!

General Pants still using sexploitation to sell clothing

General Pants has a long history of using sexist and sexually objectifying advertising to sell its merchandise. Their latest ad campaign, in store windows across...

Cross ‘em off your Christmas List: Corporate Sexploitation Offenders for 2017

It’s that time of year again. Every year in the lead up to Christmas, we release our annual blacklist of corporate offenders who have objectified...

Look who we've #CrossedOff our shopping list for 2016

It's that time of year again, already! As Christmas approaches, retailers are kicking it up a notch competing for your business, and Collective Shout releases...

Collective Shout calls out Doughnut Time for sexist uniform

Doughnut Time joins a growing number of companies requiring young staff members to wear uniforms with sexually suggestive slogans and imagery. We have long raised...

General Pants New Sexist Ad Campaign

Well General Pants are under the spotlight again for yet another sexist ad campaign. General Pants are repeat offenders. We've highlighted them in our #CrossedOff...

Cross 'em off your Christmas list: Our 2015 list of corporate sexploitation offenders

It’s that time of year again! As the Christmas season draws near, companies are competing for your business.

Cross 'em off your Xmas List 2014

It’s that time of year again! With the Christmas season upon us, retailers are taking it up a notch competing for your business.

Add your comment

Be the first to comment
Please check your e-mail for a link to activate your account.

You can defend their right to childhood

A world free of sexploitation is possible!

Fuel the Movement