In its report on the sexualisation of girls the American Psychological Association defined sexualisation this way:

There are several components to sexualization, and these set it apart from healthy sexuality. Sexualization occurs when

1) a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics;

2) a person is held to a standard that equates physical attractiveness (narrowly defined) with being sexy;

3) a person is sexually objectified — that is, made into a thing for others’ sexual use, rather than seen as a person with the capacity for independent action and decision making; and/or

4) sexuality is inappropriately imposed upon a person.

All four conditions need not be present; any one is an indication of sexualization. The fourth condition (the inappropriate imposition of sexuality) is especially relevant to children. Anyone (girls, boys, men, women) can be sexualized. But when children are imbued with adult sexuality, it is often imposed upon them rather than chosen by them. Self-motivated sexual exploration, on the other hand, is not sexualization by our definition, nor is age-appropriate exposure to information about sexuality.

Opposing sexualisation is not the same as opposing sex or sexuality. Collective Shout is for a culture in which people can develop and express healthy sexuality in their own time. To achieve this we must resist a culture that tells people their sexual value is all they are.

Click here for more links to research on sexualisation.

See below for articles tagged 'sexualisation.'

Sexual harassment and Slurpees: 7-Eleven CEO responds and it’s even more pathetic than we expected!

[*Update: 7-Eleven CEO instructs 700 stores to remove porn mags]

Community Panel gives nod to Honey Birdette's porn-themed ads

In yet another display of inconsistent decision-making, the Ad Standards Community Panel has dismissed community complaints against a porn-inspired Honey Birdette ad.

Growing up in a pornified culture

Watch: Gail Dines Ted Talk

Ad Standards dismisses Honey Birdette complaints in contradictory ad ruling

Not sexually suggestive, but is sexually suggestive. Just two women posing in their underwear, but also two women in sexy lingerie expressing their sexuality.  ...

Problematic sexual behaviour among young children raises concerns for educators

Republished with permission from University of South Australia

Objecting to the sexualisation of girls is not the same as objecting to sexuality: a response to false claims

The shame is not with young women’s sexuality but with a culture that teaches them that is their only value

Why is the sex industry allowed to advertise to my kids?

Yesterday I took two of my children into town for ice cream. This is what they were exposed to on a busy Perth street.

General Pants still using sexploitation to sell clothing

General Pants has a long history of using sexist and sexually objectifying advertising to sell its merchandise. Their latest ad campaign, in store windows across...

Male Champions Shopping Centre Facilitates Sexploitation

Three years ago we reported on the extreme amount of hypersexualised imagery on display at Chadstone Shopping Centre. A popular hangout for teens after school,...

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Everyday our young people are exposed to more brands continuing to sexualise girls and objectify women. You can bring change to this sexploitation, stop companies from degrading women and prevent its devastating effects on young people.

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