In its report on the sexualisation of girls the American Psychological Association defined sexualisation this way:

There are several components to sexualization, and these set it apart from healthy sexuality. Sexualization occurs when

1) a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics;

2) a person is held to a standard that equates physical attractiveness (narrowly defined) with being sexy;

3) a person is sexually objectified — that is, made into a thing for others’ sexual use, rather than seen as a person with the capacity for independent action and decision making; and/or

4) sexuality is inappropriately imposed upon a person.

All four conditions need not be present; any one is an indication of sexualization. The fourth condition (the inappropriate imposition of sexuality) is especially relevant to children. Anyone (girls, boys, men, women) can be sexualized. But when children are imbued with adult sexuality, it is often imposed upon them rather than chosen by them. Self-motivated sexual exploration, on the other hand, is not sexualization by our definition, nor is age-appropriate exposure to information about sexuality.

Opposing sexualisation is not the same as opposing sex or sexuality. Collective Shout is for a culture in which people can develop and express healthy sexuality in their own time. To achieve this we must resist a culture that tells people their sexual value is all they are.

Click here for more links to research on sexualisation.

See below for articles tagged 'sexualisation.'

Fight Against Sexualisation: Collective Shout Featured in Medical Magazine

Caitlin Roper in Medical Forum WA Magazine

Educators: Almost Half of all Year 5 Students Have Seen Porn

Founder of Kidz Biz Education Wendy Hill told the Sunday Mail that violent pornography is shaping primary school aged children’s behaviour.

Bill to ban sexist slogans on Wicked Campers passed in Tasmania

We're pleased to report that after years of campaigning against Wicked Campers for their sexist and anti-women slogans and imagery, Tasmania's Legislative Council has voted...

Matalan Bra-gate: How Speaking Out Leads to Cultural Change

Trigger warning: This blog contains references to child sexual abuse, please be aware of and prioritise your own well-being. Shopping with my with my 10...

Ad Standards Board gives green light to sexualised KissKill ad

The Board noted that in order to be in breach of this section of the Code the image would need to use sexual appeal in...

The sexist Ultra Tune ads are back for 2017 and we're #NotBuyingIt

*Insert head desk* Yes you read it right, here we are again, talking about Ultra Tune and their sexist ads.

Media literacy must begin earlier: New Australian research into sexualisation of girls

At Collective Shout, we campaign against the objectification of women and the sexualisation of girls. The term 'sexualisation' can at times be misunderstood - so...

Wins and Highlights of 2016

With your support, Collective Shout has continued to challenge sexploitation at every level during 2016. It is because of our supporters all over the country...

Speaking out can be this easy

Earlier this month Melanie and her daughter were shopping in Ringwood when they passed by a hyper-sexualised poster in the front window of a snow...

One complaint led to the collapse of a company’s whole Australian social media account!

We exposed Shade Sunscreen for using sexually objectifying women to advertise their products. Shade Sunscreen’s social media was dominated by sexualised images of women’s bodies...

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Everyday our young people are exposed to more brands continuing to sexualise girls and objectify women. You can bring change to this sexploitation, stop companies from degrading women and prevent its devastating effects on young people.

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