BDSM porn-themed ads hosted by shopping centres found in breach of ad code of ethics

Champions of Change fail to take action against sexploitation, super companies prop it up

Forrest Chase (Perth CBD) has been named as the host of a batch of degrading, exploitative, BDSM-themed Honey Birdette ads recently found in breach of the advertising Code of Ethics.

'So kinky': Honey Birdette's floor-to-ceiling BDSM-porn-themed ads were on show for weeks at ISPT-owned Forrest Chase

Complaints cited in five Ad Standards’ Case Reports illustrate how Forrest Chase owner ISPT facilitates degrading porn-themed advertising in the public space: 

Bdsm-"kink" porn themed ads, displayed on a digital screen in Playboy Group owned brand Honey Birdette shop windows, Forrest Chase, Perth CBD, November 1. All are from a campaign called 'So kinky". All are objectifying and degrading of women and entirely inappropriate for display in the public space which belongs to everybody - not to this Playboy owned sex shop. Note the scale of the size of these ads, with reference to the life-size mannequin to the right of screen. No corporate has the right to expose a non-consenting audience which includes children to its pornographic ads. This is a demonstration of corporate paedophilia, corporate grooming and corporate sexual harassment.

Good corporate citizen or marketing spin?

ISPT (Industry Super Property Trust) claims its properties are ‘meaningful places for retailers, companies, government departments and communities that use them’.

Degrading and exploitative: Ad Standards upheld community complaints against Honey Birdette's BDSM-themed ads, spotted in ISPT's Forrest Chase

How are public displays of BDSM-porn-themed imagery hosted in ISPT properties meaningful to communities? Does ISPT endorse the idea that women are dogs and enjoy subjugation and control? Is this the message it wants to convey to its broad city mall pedestrian audience which includes children? 












For the record, there’s nothing sustainable about sexploitation. It violates United Nations Sustainable Development Goals - Goal 5: Achieve gender equality and empower all women and girls.

Objectification of women in media, marketing and advertising harms women and girls. Sex store Honey Birdette’s porn-style and BDSM-themed advertising which reduces women to objects, reinforces sexist and harmful stereotypes about women and eroticises violence against women literally disempowers them.  

Source: United Nations

Our message to corporates is that they cannot claim to care about women and gender equality while propping up and profiting from Honey Birdette’s sexploitative activities. Corporates which do can expect to be exposed - including to our thousands of supporters - for double-standards and violation of their stated values.

CEO a ‘Champion of Change’ for women

ISPT CEO Daryl Browning is a named Champion of Change  - a coalition of corporate heads purportedly advocating for gender equality.

From Champions of Change Coalition’s website:

The Champions of Change Coalition is a globally recognised, innovative strategy for achieving gender equality, advancing more and diverse women in leadership, and building respectful and inclusive workplaces. In the strategy, men of power and influence step up beside women leaders. They form a high-profile Coalition to lead and be accountable for change on gender equality issues in their organisations and communities – be they local, national or global.

Daryl Browning a champion for women? With global porn empire Playboy Group in his pocket? And while hosting Playboy-owned sex shop Honey Birdette’s pornified portrayals of women in his properties? 

We’re not buying it. 

Invested in sexploitation

ISPT’s investors include major industry superannuation funds including Australian Super, Hesta, Australian Catholic, Mercy Super and UniSuper. 

In 2019 we wrote to a number of these super funds - companies with an ethical or ‘responsible’/’sustainable’ investment focus - calling on them to hold ISPT to account for allowing Honey Birdette’s pornified ads to be displayed in its properties. We pointed out the harms of objectifying, porn-style advertisements, and said that by failing to act to stop Honey Birdette’s harmful behaviour, ISPT was effectively endorsing the pornification and objectification of women, and the sexualisation of children via exposure to porn-style imagery. We said that ISPT’s conduct appeared to be out of keeping with its own stated values.

While a number of the super funds responded to us to say they had contacted ISPT to ask how it was addressing the matter, several ignored us completely. None took significant action to hold ISPT to account for its double standards or the harm it facilitates. 

Two years on, Honey Birdette - now owned by Playboy Group - is still displaying its harmful, objectifying, pornified portrayals of women in ISPT properties. ISPT has failed to stop them. 

Take action

See your super fund here? Ask them why they are investing your hard-earned money in a company which hosts Honey Birdette’s harmful, degrading, porn-themed ads, and aids and profits from global porn empire Playboy Group.

If you don’t get a meaningful response backed by action, find a new super fund that actually demonstrates it cares about women and girls.

We’ll be contacting ISPT investors in the new year ourselves with a renewed call to action to divest from ISPT on the basis that it facilitates and profits from harms to women and girls. 

Look out for our updated Super Sexploitation Scorecard in early 2022.

See also

When 'ethical' funds invest in sexploitation

'Disrupting the system': New Male Champions report challenges workplace sexual harassment while Honey Birdette Male Champ landlords perpetuate it

Playboy Kids, ‘Centerfold’ and Honey Birdette: Playboy Group’s latest ventures pornifying the globe

Add your comment

  • Lyn Kennedy
    published this page in News 2021-12-17 12:10:58 +1100

You can defend their right to childhood

A world free of sexploitation is possible!

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