Sexualisation

Sexualisation

In its report on the sexualisation of girls the American Psychological Association defined sexualisation this way:

There are several components to sexualization, and these set it apart from healthy sexuality. Sexualization occurs when

1) a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics;

2) a person is held to a standard that equates physical attractiveness (narrowly defined) with being sexy;

3) a person is sexually objectified — that is, made into a thing for others’ sexual use, rather than seen as a person with the capacity for independent action and decision making; and/or

4) sexuality is inappropriately imposed upon a person.

All four conditions need not be present; any one is an indication of sexualization. The fourth condition (the inappropriate imposition of sexuality) is especially relevant to children. Anyone (girls, boys, men, women) can be sexualized. But when children are imbued with adult sexuality, it is often imposed upon them rather than chosen by them. Self-motivated sexual exploration, on the other hand, is not sexualization by our definition, nor is age-appropriate exposure to information about sexuality.

Opposing sexualisation is not the same as opposing sex or sexuality. Collective Shout is for a culture in which people can develop and express healthy sexuality in their own time. To achieve this we must resist a culture that tells people their sexual value is all they are.

Click here for more links to research on sexualisation.

See below for articles tagged 'sexualisation.'


Sexualised ads are harming kids

Sexualised ads are harming kids

In 2016 advertising agency Badger & Winters made a commitment to never objectify women in their work. Alongside this announcement they also launched their #WomenNotObjects...

"Hide your daughters" sexist messages on children's clothing at Best and Less

"Love you long time" girls jumper pulled from sale. But what else are they selling?

MUK need a new angle - sexualisation to sell products is old school

MUK need a new angle - sexualisation to sell products is old school

Another brand has been added to our #CrossedOff list after using harmful and unnecessary sexualisation to sell products. 

Call for Inquiry into the sexualisation of children: South Australia

Shadow Minister for Communities and Social Inclusion, Dr Duncan McFetridge MP, today called for an inquiry into and a report on the sexualisation of children...

Jay Jays STILL selling porn tees to young men

In early April we wrote about youth retailer Jay Jays selling 'porn tees' - T-shirts with porn inspired images of sexually objectified women printed on...

Calvin Klein pushes boundaries with harmful upskirting advertisement

Calvin Klein pushes boundaries with harmful up-skirting advertisement

Last month we reported on Calvin Klein's sexist billboard which suggested that while men can be successful in business women are only there for their sex appeal....

UPDATE- WIN! Rusty withdraws #HaveYouSeen sexist ad campaign

UPDATE- WIN! Rusty withdraws #HaveYouSeen sexist ad campaign

**UPDATE** WIN! Rusty withdraws "Missing Pants" ad campaign A representative from Rusty made the following statement in an email to one of our staff members:...

Premier Investments Media Release

Media release: Collective Shout, Good on You and STOP THE TRAFFIK Criticise Just Group for Letting Customers Down 

Caitlin Roper Writes For Good On You

Caitlin Roper Writes For Good On You

It’s 2016, and yet women’s bodies are still being used to sell everything from beer to burgers to organ donation. Are we ok with this?...


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