Sexualisation

Sexualisation

In its report on the sexualisation of girls the American Psychological Association defined sexualisation this way:

There are several components to sexualization, and these set it apart from healthy sexuality. Sexualization occurs when

1) a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics;

2) a person is held to a standard that equates physical attractiveness (narrowly defined) with being sexy;

3) a person is sexually objectified — that is, made into a thing for others’ sexual use, rather than seen as a person with the capacity for independent action and decision making; and/or

4) sexuality is inappropriately imposed upon a person.

All four conditions need not be present; any one is an indication of sexualization. The fourth condition (the inappropriate imposition of sexuality) is especially relevant to children. Anyone (girls, boys, men, women) can be sexualized. But when children are imbued with adult sexuality, it is often imposed upon them rather than chosen by them. Self-motivated sexual exploration, on the other hand, is not sexualization by our definition, nor is age-appropriate exposure to information about sexuality.

Opposing sexualisation is not the same as opposing sex or sexuality. Collective Shout is for a culture in which people can develop and express healthy sexuality in their own time. To achieve this we must resist a culture that tells people their sexual value is all they are.

Click here for more links to research on sexualisation.

See below for articles tagged 'sexualisation.'


Boys are scholars, girls are looked at: Gap slammed for sexist kids t-shirts

Boys are scholars, girls are looked at: Gap slammed for sexist kids t-shirts

Clothing retailer Gap has been accused of sexism over their latest kids collection. The advertising campaign features a little boy, labelled 'the scholar' wearing an...

Honey Birdette says

Honey Birdette says "In your face" to Ad Standards (and kids)

Collective Shout call for financial penalties for repeat offenders

Jennifer Aniston Hits Back at the Media for Body Shaming and It's Brilliant

Jennifer Aniston Hits Back at the Media for Body Shaming and It's Brilliant

It is hard enough for women to love the skin we're in when we are bombarded daily with advertisements sending us the message we have...

Her daughter was sexually exploited online - so this mum took action!

Her daughter was sexually exploited online so this mum took action!

We have a saying at Collective Shout:

Global condemnation of Australian dance wear label FrilledNeck fashion

Global condemnation of Australian dance wear label FrilledNeck fashion

"It's important for people to be readily aware that among the (online sexual abuse) offending community these images are of significant interest"

ABC News covers Collective Shout Frilledneck Fashion sexualisation campaign

ABC News covers Collective Shout Frilledneck Fashion sexualisation campaign

Last week we exposed Frilledneck Fashion, a dancewear company posting sexualising images of pre-teen girls on social media. Today ABC News ran a feature on...

Embrace - Let's Kickstart the Conversation about Body Image

Embrace - Let's Kickstart the Conversation about Body Image

Last night I attended a special preview screening of Taryn Brumfitt's new film Embrace. 

Dancewear company Frilledneck Fashion sexualises girls

Dancewear company Frilledneck Fashion sexualises girls

Last year we exposed global dancewear company California Kisses for posting sexualised images of underage and even pre-teen girls on their Instagram - images that attracted hundreds...

It's Scientific - Sex Doesn't Sell

It's Scientific - Sex Doesn't Sell

Marketing and advertising is often ruled by sex. We're told "Sex Sells." It's such a long accepted idea that it's almost expected. From Microsoft using...

You can't sell pizza with porn

You can't sell pizza with porn

Mad Pizza E Bar don’t have the best marketing. That’s the simplest way to put it. Largely because their approach to getting people through the...


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