According to the Australian Association of National Advertisers (AANA)

Advertising or Marketing Communications means any material which is published or broadcast using any Medium or any activity which is undertaken by, or on behalf of an advertiser or marketer, and

  • over which the advertiser or marketer has a reasonable degree of control, and
  • that draws the attention of the public in a manner calculated to promote or oppose directly or indirectly a product, service, person, organisation or line of conduct,

but does not include Excluded Advertising or Marketing Communications.

The Advertising Industry operates under a system of self-regulation administered through the Advertising Standards Board. The Advertising Standards Board receives complaints and determines whether the advertisement breaches a code of ethics.  

Find out how to make a complaint to the Advertising Standards Board here.

Ad Industry self-regulation

Collective Shout is critical of ad industry self regulation. We believe advertisers are using the current system to their commercial advantage and the ASB is conflicted in their role, relying on funding from the advertising industry itself. They are not distant enough to be completely objective.

Despite ongoing issues with ad industry self-regulation, it is still vitally important to lodge complaints about advertising to the Advertising Standards Board. 

Read: Why you should make a complaint to the Advertising Standards Board

Does Advertising have an impact?

According to the Communications Council, $12.6 billion is spent on advertising in Australia every year. 

Commenting on the $70 billion US market, marketing expert Nigel Hollis noted that companies expect a return on their investment and they wouldn't invest billions of dollars every year on something they thought didn't work.

Click here for more links about the impact of advertising.

See below for articles tagged 'advertising.'

*WIN* Australian states and territories to adopt national approach against Wicked Campers sexism

After a decade of Collective Shout campaigning against Wicked Campers sexist and degrading slogans and imagery, we are excited to announce our calls for uniform...

What would advertising look like without objectification?

The objectification of women is so unremarkable in advertising and popular culture that it’s sometimes hard to envisage what an alternative might look like. Is...

Why is the sex industry allowed to advertise to my kids?

Yesterday I took two of my children into town for ice cream. This is what they were exposed to on a busy Perth street.

General Pants still using sexploitation to sell clothing

General Pants has a long history of using sexist and sexually objectifying advertising to sell its merchandise. Their latest ad campaign, in store windows across...

Wicked Campers rape slogan is why we need nationwide legislation

This Wicked Campervan was spotted in Brisbane last week with Victorian licence plates: (pic: Boycott Wicked Campers Facebook) Under existing laws, there is nothing to...

Male Champions Shopping Centre Facilitates Sexploitation

Three years ago we reported on the extreme amount of hypersexualised imagery on display at Chadstone Shopping Centre. A popular hangout for teens after school,...

Win: Air Asia pull down sex tourism ads

And its because you bothered to speak out

New year...same old sexist rubbish from UltraTune

Well UltraTune are at it again. Another year, another sexist ad campaign airing during the Australian Open, and viewers aren't happy. Continuing with their theme...

The best men can be: Gillette takes on 'toxic masculinity' in new ad campaign

"We believe in the best in men" - Gillette advertisement

Add your comment

Be the first to comment
Please check your e-mail for a link to activate your account.

You can defend their right to childhood

Everyday our young people are exposed to more brands continuing to sexualise girls and objectify women. You can bring change to this sexploitation, stop companies from degrading women and prevent its devastating effects on young people.

Donate Now

From Our Supporters

Join the Discussion